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Kōrero Privacy Policy

Privacy Policy

Privacy Policy

Your personal information is stored securely by Whakaata Māori and our technology provider, QuestionPro.


Whakaata Māori (“we”, “us”, “our”) takes your privacy seriously and complies with the Privacy Act 2020 (the Act) when dealing with personal information. Personal information is information about an identifiable individual (a natural person).

This policy sets out how we will collect, use, disclose and protect your personal information for the purpose of conducting market research on our business directly or through our research platform and technology provider QuestionPro.

By registering to Kōrero, signing up and participating in our research activities or providing information to us or QuestionPro, you acknowledge you have received notice of this policy and consent to the collection and use of your information by us and contractors in accordance with this policy.

This policy does not limit or exclude any of your rights under the Act. If you wish to seek further information on the Act, see www.privacy.org.nz.

This privacy policy should be read in in conjunction with Kōrero Terms and Conditions.

QuestionPro and its services have their own privacy policies which are independent of ours. Therefore, we strongly encourage you to read Question Pro’s Privacy Policy available at https://www.questionpro.com/help/privacy-policy.html and QuestionPro's Terms and Conditions available at https://www.questionpro.com/help/terms-of-use.html.

We may change this policy from time to time. All changes will be published on the Kōrero website (www.mykorero.com).

Why we collect your personal information

We collect your personal information to conduct and promote market research to better understand how New Zealanders perceive our service and how we can innovate and improve based on your feedback. We aim our research to represent a wide range of ages, genders, ethnicities, and regions of residency across New Zealand.

Personal information we collect

For the purposes set out above, we collect your:

• First name

• Last name

• Email address

• Phone number (optional)

• Gender

• Year of Birth

• Region of residence

• Ethnicity

Where we collect your personal information from

We collect your personal information from:

• Directly from you, with your consent, when you provide your personal information to us.

• Third parties such as, without limitation, QuestionPro, and our other market research technology partners and platform providers, where you have authorised the collection and use of your personal information.

How we use your personal information

We will use your personal information:

• To verify your identity.

• To contact you.

• To register you as a participant in our market research and audience database.

• To inform you of the research projects and marketing activities we conduct for such, and invite you to participate in surveys, promotions and other research and marketing activities as applicable, including contacting you electronically (e.g. by text or email for this purpose).

• To make sure our research and results are representative across ages, genders, regions of residence and ethnicities in New Zealand.

• To conduct any other research and statistical analysis (on an anonymised basis).

• To improve the quality of our research activities and our services in general.

• To protect and/or enforce our legal rights and interests.

• To fulfil our legal duties of disclosure if we receive an Official Information Act 1982 request, judicial or other government summons, warrant or order.

• For any other purpose authorised by you or any other legislation.

Our selected employees and QuestionPro are the only people who can access your personal information for the purposes set out in this policy.

Your survey answers will remain anonymous and will only be reported in an aggregated form with answers from other respondents. Your answers or personal information will remain anonymised and will not be disclosed.

However, when you are participating in a discussion (as opposed to a survey) your chosen display name and comment(s) will be visible to all others participating in the discussion.

We will treat all your research panel and survey-related communications (excluding personal information) with us or QuestionPro and the content submitted or transmitted by you to the research panel provided by QuestionPro by digital upload to the platform and/or website, electronic mail or otherwise, as non-confidential and non-proprietary information, unless specifically indicated by you either prior to, or contemporaneously with, the submission or transmission of such communications and content.

Your e-mails to us may be recorded for quality control purposes.

Disclosing your personal information

We may disclose your personal information to:

• QuestionPro.

• Any business that supports our services and products, including any person that hosts or maintains any underlying IT infrastructure and system or data centre that we use to provide our services and products.

• Other third parties (for anonymised statistical information).

• A person who can require us to supply your personal information (e.g. a regulatory authority).

• Any other person authorised by legislation.

• Any other person authorised by you.

Protecting your personal information

We will take reasonable steps to keep your personal information safe from loss, unauthorised activity, or other misuse. Your personal information is stored securely by us and our technology provider, QuestionPro.

Accessing, correcting and removing your personal information

You have the right to access your personal information that we hold and to request a correction to your personal information. Before you exercise this right, we will need evidence to confirm that you are the individual to whom the personal information relates.

You may view and update your details by emailing korero@whakaatamaori.co.nz. It is your responsibility to update your details.

If you have any questions or concerns regarding the privacy or security of your personal information, please contact korero@whakaatamaori.co.nz. Alternatively write to us at Data and Insights, Whakaata Māori, PO Box 64-341, East Tāmaki, Auckland 2013, New Zealand.

You have the right to opt-out of any research activity at any time. If you opt-out, your personal information will be removed from the applicable participants list. However, we will retain your personal information, answers and any other historical data you have provided to us or QuestionPro in previous research activities, unless you expressly request otherwise.